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Affiliate and Partnerships Lead



Sales & Business Development
Toronto, ON, Canada
Posted on Thursday, February 8, 2024
About Baselane
Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, RBC Ventures, Affirm, NorthOne, RazorPay, and more.
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About the Role
Baselane is seeking a motivated, self-starter, and analytical partnerships expert to join our high-performing team. As part of the Growth team focused on partnerships, you will play a crucial role in expanding our brand presence and customer base through affiliate, influencer, and strategic partnerships. Your creative thinking and strong execution skills will contribute to our mission to empower millions of real estate investors.
Reporting directly to the Head of Partnerships and Affiliate Marketing, you will be tasked with cultivating and managing our existing affiliate channel partnerships while building the targeting strategy, recruiting and onboarding new strategic partners, affiliates, and influencers.
You will work cross-functionally with the Baselane leadership team, Marketing, CX, Business Operations, and Product teams. Success in this position requires a keen, creative mind, the ability to adapt to a fast-paced startup environment, and an intrinsic drive to build and sustain meaningful relationships with current and prospective partners and affiliates. If this resonates with you, we invite you to join us.

Key Responsibilities

  • Build targeting strategy and lists, recruit new partners, affiliates, and influencers across an array of channels
  • Support the Head of Partnerships and Affiliate Marketing with developing the GTM partnership strategy and planning on a quarterly basis
  • Build repeatable, scalable processes for prospecting and recruiting affiliates and influencers; use different techniques for cold and warm email, LinkedIn, and phone prospecting.
  • Build and nurture strong relationships with existing partners and affiliates, providing them with the necessary resources, support, and guidance to maximize their performance.
  • Support Strategic partnership pitches, negotiations, and onboarding.
  • Help manage affiliate and influencer marketing platforms (Impact, CJ, etc.)
  • Develop compensation structures to optimize the ROI of affiliates; get creative in developing programs and incentives to win and incent affiliates
  • Monitor and analyze affiliate and influencer performance, track key metrics against goals, and provide regular reports to optimize ROI
  • Perform competitive analysis and find opportunities for Baselane to win against top competitors. Stay current on the latest news and trends across the industry.
  • Ensure affiliate and influencer referrals are qualified and commission payments are accurate; manage issues related to fraud and referral quality
  • Collaborate with the Marketing and Design teams to create engaging affiliate marketing materials, including banners, landing pages, and promotional content.

Required Skills and Experience

  • Educational Background: Bachelor's degree in business, marketing, or a related field.
  • Relevant Experience: Minimum of 3+ years in partner management, channel management, or business development. Tech start-up experience is highly preferred.
  • Affiliate Program Expertise: Prior experience building, implementing, and scaling B2C or SMB affiliate programs. Proficient in building relationships within various verticals/industries and articulating strategies. Familiarity with platforms like Upfluence, ShareASale, and is preferred.
  • Excellent Communication: Clear written and verbal communication skills are essential.
  • Project Management: Ability to manage multiple detail-oriented assignments while keeping sight of overarching objectives.
  • Data-Driven Approach: Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance.
  • Problem-Solving & Collaboration: Demonstrated ability to tackle complex issues and work collaboratively with cross-functional teams to achieve shared objectives.
  • Market Awareness: Acumen in staying updated on industry trends, recognizing potential new partners, and leveraging industry events for networking.
  • Entrepreneurial mindset: High accountability and ownership with attention to excellence and effective collaboration. Desire to work in a high-growth and fast-moving company with high expectations.

Preferred Skills/Experience:

  • Tech start-up experience
  • Direct real estate investing experience
  • Thorough knowledge of banking products/services, banking operations, and current market trends
  • Ability to make critical decisions independently
  • Ability to travel within US & Canada (1-2 times per quarter)

What’s in it for you?

  • Be part of a dynamic, driven team with flat hierarchies and a collaborative culture.
  • Training and development budget to ensure professional growth.
  • Regular team events, game nights, and other social activities.
  • Semi-annual full company meetings in NY or Toronto.

Benefits & Perks

  • Competitive compensation
  • Equity - Ownership in what we are building!
  • High-quality Medical, Vision, and Dental Insurance
  • Life Insurance and Disability Coverage
  • Generous time off
  • Flexible working hours and location
  • Remote working stipend to set up a home office


  • You'll report to: Head of Partnerships and Affiliate Marketing
  • Team: Partnerships & Growth
  • Location: For this position, we welcome everyone to apply, but we will prioritize applications from the following locations: Toronto, NYC, and Atlanta.
  • Start date: As soon as possible