Company Description

Lyteflo offers an all-in-one solution for electric vehicle (EV) sales, equipping dealerships with the tools and data needed to drive faster EV sales. Powered by a cutting-edge EV Data Engine, the company's EV Revenue Platform provides top-tier EV merchandising and appraisal solutions helping increase website conversion, support showroom sales, EV acquisition and service retention.

Role Description

This is a full-time on-site role for a Marketing Director, located in Toronto, ON. We’re looking for an out-front marketer, someone who leads from the front and turns strategy into shipped work and outcomes for the sales team. You’ll own marketing end-to-end from narrative, demand, positioning, launches, content, and experiments.

What You Will Do

• Own and execute Lyteflo’s marketing strategy across brand, demand, product, and content
• Define and sharpen our positioning, messaging, and category narrative
• Drive pipeline and revenue impact in partnership with sales
• Lead product launches, announcements, and go-to-market efforts
• Create and oversee high-leverage content (case studies, landing pages, decks, demos, email, thought leadership)
• Experiment aggressively, measure results, and double down on what works

Who you are

• Scrappy, resourceful, and comfortable operating with imperfect information
• A builder who enjoys doing the work, not just delegating it
• Strong writer and communicator with sharp instincts
• Confident owning a narrative and creating
• Biased toward action
• Comfortable in early-stage or high-growth environments
• Energized by accountability and visible impact

Experience in Automotive and B2B SaaS is a requirement.

This role isn't for you if

• You like a lot of direction
• You like to work 9-5
• You like to have a pre-defined playbook

Why join

• A dynamic team of leaders in a high growth environment
• High agency with lots of autonomy to bring your ideas to life
• Ground floor equity at a high growth startup

Lyteflo is an equal opportunity employer.