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Product Marketing Manager



Marketing & Communications, Product
Posted on Saturday, July 1, 2023

We are looking for a Product Marketing Manager to join our team.

Your responsibilities will include:

  • Develop product documentation based on a solid understanding of the target audience, consumer personas, competitive landscape, and product value proposition
  • Develop and execute comprehensive product marketing strategies that align with business objectives, leveraging a data-oriented mindset and applying scientific methodologies.
  • Own content creation of all marketing collateral for internal and external stakeholders such as product data sheets, manuals, sales scripts, FAQ, etc.
  • Develop product positioning messaging that resonates with target customers’ personas
  • Create and present educational training content for customers about product updates
  • Manage the launch of new features or product updates, including release communications, content creation (such as videos), and all product marketing materials including case studies.
  • Develop comprehensive sales enablement training to empower business development teams on product benefits and product value against competitors
  • Collaborate with sales team to develop relevant client-facing product material
  • Analyze the results of different product marketing campaigns
  • Develop competitive intelligence for Novisto and communicate developments in market trends to relevant stakeholders

What we’re looking for:

  • Bachelor’s (BA or BS) degree or equivalent mix of education and experience
  • At least 5 years’ experience in product marketing management
  • Experience in B2B marketing (enterprise level - an asset)
  • Ability to take initiative and solve problems with minimum supervision
  • Ability to build strong interpersonal relationships cross-functionally
  • Experience with a SAAS product
  • Strong storytelling skills to be able to translate requirements and features into stories our target audience can care about
  • Excellent written communication skills including the ability to effectively convey information to a wide variety of internal and external audiences
  • Ability to juggle multiple priorities in a fast-paced environment
  • Technical writing experience is an asset

What we offer:

  • Join an early stage, well-financed company
  • Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software
  • Contribute your knowledge and insights to increase awareness and knowledge of sustainability
  • Generous health benefits (100% Insurance coverage & access to Dialogue's telemedicine app)
  • Flexible schedules & opportunity to work remotely
  • 4 weeks of vacation
  • Stock option plan
  • Summer hours
  • If you prefer to work at the office, we have a beautiful office, in Old Montreal, close to downtown and steps away from a metro (subway) station